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von Holzhausen Launches First 100% Plant­Based Topcoat to Replace Plastic Finishes in Alt-Leather


Sustainable materials brand von Holzhausen announces the introduction of Liquidplant™, a 100% plant-based and plastic-free topcoat to replace petroleum-based polyurethane. Under development for 2.5 years, LiquidPlant is described as a first-of-its-kind innovation that can replace plastic topcoats in a wide range of materials, including traditional and synthetic leather, paper, wood, plastic and fabric.


According to the brand, both the animal and synthetic leather industries rely on plastic topcoats for a durable and long-lasting finish. However, petroleum-based topcoats – which represent a $1 trillion global industry – pollute landfills, take centuries to break down and release harmful microplastics into the environment.

Made from corn sugar, castor oil and flaxseed oil, LiquidPlant is said to offer a fully plant-based, durable topcoat technology. The product consists of two parts: a high-quality topcoat and the base layer. Von Holzhausen says LiquidPlant can be used alone or paired with complementing Terra Backing material, which the company is also launching.

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