Vicki von Holzhausen, founder and CEO of von Holzhausen, discusses her background as a car designer and her journey towards creating sustainable materials for the fashion and automotive industries. She explains the importance of reducing the carbon footprint of materials and introduces innovative solutions such as Liquidplant, a 100% plant-based durable top coat. von Holzhausen highlights the shift towards new expressions of materials in the automotive industry and the demand for sustainable options. She also emphasizes the need to balance creativity with functionality in design and the challenges and trends in incorporating sustainable materials in EVs.
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