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The Cool Down

Company pioneers incredible new technology that could alter the fashion industry forever: 'a trillion dollar industry'


There’s no need to sugarcoat the fact that plastic top coating wreaks havoc on the environment. Inhabitat recently reported that von Holzhausen, a self-proclaimed “team of material innovators on a mission to replace plastic and leather with plants,” has developed a new topcoat that is 100% plastic free. 

This development, called Liquidplant, is made from sustainably grown materials like corn sugar, castor oil, and flaxseed oil and is billed as the world’s first topcoat that is entirely plant-based.

“Von Holzhausen began when founder and former car designer Vicki von Holzhausen decided to make a vegan leather that could rival animal leather,” according to the company’s website. “Driven by science,” she researched and worked and eventually developed a sustainable leather alternative.

After this initial success, the company is now taking on climate change and working to make petroleum-based products obsolete by creating the plant-based materials of the future. Liquidplant furthers the company’s mission and brings us one step closer to making plastic-free materials a reality.

Eliminating the need for plastic materials is a huge win for the environment and human health. Unlike other forms of waste, plastic doesn’t fully decompose, making it especially problematic. This means that it can stick around for thousands of years and break down into harmful microplastics over time.


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