At Pebble Beach this year, Koenigsegg unveiled the Gemera. A hypercar that doesn’t just break speed records (2,300 HP, yes, we checked), but also rewrites the rules of luxury. For the first time, the interior pairs high-end craftsmanship and sustainable performance with Banbū, our plant-based innovation made from bamboo.
Banbū isn’t just any plant-based material. It’s the highest-performing leather alternative on the market, and yes, we patented it because it’s that good.
Made from one of the fastest-growing, most renewable plants on earth, it’s durable, luxurious, and soft to the touch. Compared to cow leather and PU, Banbū cuts carbon, saves water, and skips animal harm, all while offering a premium look and feel.
For Koenigsegg, integrating Banbū isn’t just a design choice, it’s a statement — rethinking what luxury feels like when responsibility comes along for the ride. The Gemera’s debut gives us a glimpse of the road ahead, where speed, luxury, and responsibility share the same lane.
Fast, beautiful, and good for the planet? Now that’s a car worth getting excited about.