When 'What's Right' Is Just Wrong. Entrepreneurs hear the same advice again and again. But that doesn’t mean it’s correct.Here, six business leaders share the adages they object to.
"It doesn’t make sense to oversimplify complex business objectives. If it were simple, everyone would do it! Companies like ours have a multi-pronged approach that provides multiple avenues to success, but it takes longer to understand when presenting. So we concentrate on business circles that already care about environmental issues and impact. When you identify the right audience, they have the interest, patience, and receptivity needed for a more layered story."
- Vicki von Holzhausen