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The Conscious Code

our guiding principles

Daily decisions can be complicated when your whole focus is making the planet well again. Our solution is The Conscious Code, a set of standards on which we’ll never, ever compromise.

Vegan and cruelty-free (100%!), Low carbon, Non-toxic, Ethically made, Fair wages, Minimum waste, Recycled or upcycled, Giving back, Honest pricing, Designed to last

the benefits

So what does all that mean in practice? To us, they’re never just boxes to check. We’re scientists at heart, so we make sure these choices create measurable, needle-moving, real-world results.

Decreased water pollution

Using recycled materials

(or creating fewer new ones)

Protecting from
deforestation

Land conservation

Decreased cancer risk

(because we’ve banned the leather-tanning practices that are known to be carcinogenic)

Fewer greenhouse
gas emissions

conscious case study

the large shopper

To see The Conscious Code in action, consider how our bestseller measures up (as compared to traditional animal leather).

17

Plastic Bottles
Recycled

2.5

Acres of Land
Conserved

water

402

Gallons of Water
Saved

CO2

33%

Lower Carbon
Footprint

Shop the Shoppers

Want more?

You really are a material innovator at heart! Visit our Essays section, where we go deeper on these topics. You can also follow us on Instagram to join the conversation and hang out with fellow forward-thinkers.

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